What I do
I help businesses grow by crafting meaningful content experiences that get the message across to the right people in the simplest, most effective way.
Content Strategy
Make content work for you with a documented content strategy that combines the needs of your audience with the stage of your business.
Research: Aligning content with business goals, competitor and market trends, identifying relevant keywords, themes, and topics
Planning: Prioritizing content creation, identifying target channels and formats, creating editorial calendars, allocating resources, setting up goals and KPIs
Execution: Writing and publishing content, tracking performance and refining strategy based on learnings
UX Writing and Product Marketing
Capture your audience with clear messaging that tells users all they need to know to make an informed decision.
Positioning and GTM strategy: Release planning, messaging strategy, identifying ICPs and buyer personas, customizing content by funnel stage: TOFU, MOFU, BOFU
Brand Storytelling: Crafting a messaging house with value propositions and key messages, translating features to benefits, battlecards and positioning mapping
Measuring impact: Identifying key metrics to measure, including quantitative versus qualitative KPIs, optimizing usage of campaign assets over time
User Lifecycle Marketing
Identify the right opportunities where personalized and targeted content can move users from being customers to loyal members of your community.
Growth and Retention: Executing nurture campaigns, seasonal and event-based campaigns, setting up newsletters and drip sequences
Product-led storytelling: Reflecting brand voice in product copy, building optimized onboarding flows, creating in-app guides and tooltips, using copy to improve feature adoption and usage over time
Community-building: Using community as a growth lever, incentivizing community participation, setting up brand ambassador programs and certifications
