In the early stage, you don’t win by out-modeling bigger companies. You win by out-listening them. Find out how human insight becomes your competitive edge in storytelling and positioning.

Every sustainable go-to-market motion is built on five foundational components. Together, these form the GTM system that makes channels work predictably instead of randomly. Find out how to read early signals, avoid assumptions, and build your five GTM pillars first, then turn on channels to amplify what’s already working.

A practical, fast, repeatable way to build startup positioning based on human insight — not internal assumptions or investor clichés. Because, sharp positioning makes your product easier to explain, easier to market, and easier to buy.

How many times have you come across ‘the world’s best __’, or ‘the most-loved __’ plastered on the front page of a website? It’s tempting to claim that you’re the best at something right at the beginning, but stating it yourself isn’t the best way to convince a new audience. So, how can early-stage startups get noticed?

Whenever anyone asks you about your future, you always end up telling them about what you've done or achieved so far and what you want to do on the future. How many people will tell you about the strange twists and turns of their day when they're asked how they are or who they are?

Memories tend to be richer and more vibrant when you’re a child versus when you grow up because there are too many things vying for your attention and, like silly adults usually do, we try to gather them all instead of sipping and savoring each little piece.

I stand here because of all the women that came before me, and I speak for the ones that will come after me. This post is for all the inspiring women I’ve met in my lifetime, my mother being right on top of that list.

Can’t do small talk, but confused sarcasm? Ah, I speak that fluently! Thankfully, I’ve met many others like me in Berlin and that’s one of the many things I’m loving about this move.

A lot of my writing happens when I least expect it, and serendipitous writing is my favorite kind. Journeys to places, and from them are a great time to ponder and this is something that came out of one such journey.