When you've had the privilege of working with a diverse clientele ranging from Edtech to chip design, you're sure to encounter an exciting array of projects. Let me introduce you to the ones I’d talk about if I was at the Mad Hatter’s tea party.
Product Marketing
The main objectives of product marketing were two-fold: attract new users to build the top of the funnel, and consistently motivate existing free users to become paid customers and brand advocates.
Customer Retention
This was a reactivation campaign and the objective was to get as many users to log into the product after a break. The metrics I focused on centered around campaign performance across channels as well as actual product usage.
Demand Generation
This leading SaaS-based Agritech startup reached out to me when they were just setting up their blog in early 2019. I was involved in creating quality content that increased overall brand and product awareness and drove leads to their website.
Growth Marketing
This Edtech platform boasted an exceptional free product offering that served as a significant catalyst for their growth. However, the introduction of the paid plans presented multiple challenges.