A shy book-worm, ardent-poet, idle-doodler, and vigorous-writer since the age of nine, I started my blog in 2008. I moved to professional blogging and content creation in 2012, and learned the ropes of content marketing while working on a range of creative and strategy projects for tech-startups based in India and the US.
My experience has given me the chance to strategise and execute various content projects across industries, for print and digital media. I have created content assets such as blog posts, articles, case studies, white papers, e-books, sales presentations and marketing collateral, technical help content, webinars, lead magnets, demo video and audio scripts, data-driven content, highly-optimized landing pages and website content, email marketing and retention campaign messaging, and have executed multiple promotional social media campaigns across networks.
My content repertoire covers a wide range of subjects such as AI and Machine Learning, Fashion and Luxury Brand Marketing, B2B Marketing Strategy, Psychology and Behaviour, Content Marketing and Digital Marketing. I am well versed with creating highly-discoverable online content for both B2B and B2C industries across a variety of tones, styles, and formats.
I know how to tell a good story. How about I tell yours?