Six Months of ‘Life’
Six months of your life sound like such a big chunk while you’re in it. But sometimes you need to pause to take a long, hard look at life as it is rushing past you day by day, till months become years, and that becomes ‘your life’.
To the Lost Art of Love
Nostalgia mixed with spices is my favorite perfume.
“What would you like to be when you grow up?”
Free time
Why Fixing Your Customer Journey Is Better Than Lead Scoring
The average customer journey now involves anywhere between 20 and 500+ touchpoints. Customer journeys no longer follow a linear path of marketing qualified lead —> sales prospect —> customer. The actual purchase journey is strewn across a range of points that go all over the map before they converge on a decision.
10 Organic Marketing Tips for Product-led Growth
Organic growth is a combination of having great PMF and being at the right place at the right time. Pursuing product-led growth, where retention goals are just as important as acquisition goals, will differentiate the products that stick around from the ones that don’t.