Psychology and Behaviour

On an average, 500 million tweets are sent out every day, 30 billion pieces of content are shared on Facebook every month and Instagram users upload close to 40 million photos every day which garner 8500 likes and 1000 comments, per second. So, by the time you finished reading that sentence, around 1,80,000 tweets have been sent out and around 13,860 images of pouting selfies, cuddly cats and gastronomical delights have gathered roughly 30,000 comments on Instagram. It’s safe to say that there is a LOT going on, on the internet. We live in an age that believes and extols the ‘Share’. We’re sharing our lives, our thoughts, everything about us- online. But what makes us do it?

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The proverbial writer’s block is a favorite topic in content marketing circles. There are more than a few pieces that denounce its existence (*cough* writers are just lazy) and an equally impressive number that tell you “the <random favorite number> things that can cure writer’s block” in catchy Buzzfeed-esque conviction. So, what can really cure this condition that plagues most writers?

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