Digital Marketing

With nearly 300 million boards on fashion and roughly 180 million dedicated to Food/Drink, Pinterest is clearly a favourite among consumers. But what’s interesting is how B2B brands are utilising the site to curate and create content that’s reflective of their brand and philosophy. Here we bring you 7 B2B brands that have totally nailed it when it comes to effectively using Pinterest to engage with their audience.

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According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels, digital is expected to account for more than 46% of all advertising in the next five years. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences?

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Snapchat has arrived and how! The visual networking platform of the selfie generation has seen phenomenal growth since its launch in 2011. Over the last few years, Snapchat has amassed 100 million active daily users who share an average of 9000 photos each second. For the millions of 18-24 year olds who make up 45% of Snapchat’s user base, this is now the place to be – and so it should be for brands targeting digital millennials. But content on Snapchat is fleeting and relevance needs to be established real-time. How do brands fit themselves into this unique, highly ephemeral narrative?

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With more than 400 million active monthly users and 75 million daily users, Instagram is clearly emerging as the undisputed leader of the social networks. It isn’t surprising that the visual networking site is projected to grow 15.1% this year, which is 5 times the projected growth for the social network sector as a whole. What is even more interesting is how brands on Instagram are using it to connect with their audience. We bring you a list of brands on Instagram that are using the platform in clever and innovative ways to give their audience a glimpse of who they really are.

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