Data-driven Content

Every year, CMI releases a highly anticipated commandment capturing the latest trends from the world of content marketing. This year, their B2B edition stated that a whopping 88% of B2B marketers use content marketing as part of their overall marketing efforts. A quick EpicBeat search on B2B content marketing threw up 142.4K pieces of content that were published in 2016 alone. We bring you the top insights, ideas and case examples for B2B content marketing to discover what it takes to create winning B2B content.

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Fashion trends change every season. What doesn’t change is the need to stay relevant in the minds of a discerning audience that has more than a lot to choose from. What does that translate to in the context of digital marketing?

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61% of the 2.4 billion smartphone users on the planet reach for their mobile phones within five minutes of waking up. Our latest report on mobile product discovery — based on 2 billion eCommerce interactions on our platform — revealed some interesting insights on how technology has impacted shopper purchasing behaviour on mobile. Here’s our take on what the data showed us.

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Marketing isn’t hard work. The hard work precedes it. It’s when you put your heads together to create a product that solves a real problem for your customers, makes their lives a little easier. Marketing that product then is simply a LOT of smart work. In this age of excess, how can brands and marketers ensure that they are noticed by their audience?

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Content marketing for financial services has evolved significantly over the years. Many financial companies today, realise the need to create relatable content for their customers. The numbers say it for themselves: 78% of marketers in the financial industry use content marketing. A survey conducted in the subject by Newscred revealed that 55% of respondents trust a bank more when it offers them useful content. We analysed over 64.6K content pieces published over the past year, using EpicBeat, to understand what kind of content works for the financial services industry.

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