Content Marketing

9 out of 10 B2B buyers claim that online content has a major impact on their purchase decisions. Whether you sell a cold beverage or data encryption software, you can assume without demanding proof that your audience is looking for information about you and your competition online. A sure-shot way to intercept those buying considerations that lead to eventual purchases is through consistently produced, quality content. But how easy is it to actually do that?

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Social Media is the most popular topic among top digital brands and influencers according to a recently published report on digital marketing. The study that analysed tweets and blogs in the digital marketing space showed that a whopping 27% of the overall topic share of voice went to social media. It was followed, not very closely, by content marketing at 12%. Merely stating the need for a robust digital marketing strategy for brands under represents the extent of its importance. This is demonstrated by how brands, whether B2B or B2C, are allocating bigger budgets to digital marketing. We bring you 11 brands that have built digital marketing strategies that reflect a keen understanding of how their target audience has evolved.

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Have you ever made a mixtape for someone you ? Remember going through a few hundred songs and choosing the best few to include- how every song on the list had a reason for being there? We’ve been curating all our lives. Content curation is no different. As a curator, you sift through the content overload that exists on the web, to gather information and present it in an organized fashion for an audience that derives value from such information. But marketers are often confused about what to adopt as their curation strategy: whether it makes sense, how to split effort between creation and curation, and how to derive value from content curation?

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49% of B2B marketers believe that stagnancy in achieving results with content marketing occurs due to strategy issues: the lack of knowing what to do or even figuring out what to change, fast enough. That’s a worrying and confusing statistic because 72% of content marketers state that they owe their success to having a better content marketing strategy. Put these two together and there’s only one logical conclusion you can make of it: Marketers that have found the right content marketing strategy for their business are flourishing while the others are just as clueless. This post isn’t meant for the former. In fact, I’d be grateful if you guys could send over some wisdomous tips my way. It’s for the guys on the other end.

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Every year, CMI releases a highly anticipated commandment capturing the latest trends from the world of content marketing. This year, their B2B edition stated that a whopping 88% of B2B marketers use content marketing as part of their overall marketing efforts. A quick EpicBeat search on B2B content marketing threw up 142.4K pieces of content that were published in 2016 alone. We bring you the top insights, ideas and case examples for B2B content marketing to discover what it takes to create winning B2B content.

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