B2B Marketing Strategy

With nearly 300 million boards on fashion and roughly 180 million dedicated to Food/Drink, Pinterest is clearly a favourite among consumers. But what’s interesting is how B2B brands are utilising the site to curate and create content that’s reflective of their brand and philosophy. Here we bring you 7 B2B brands that have totally nailed it when it comes to effectively using Pinterest to engage with their audience.

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49% of B2B marketers believe that stagnancy in achieving results with content marketing occurs due to strategy issues: the lack of knowing what to do or even figuring out what to change, fast enough. That’s a worrying and confusing statistic because 72% of content marketers state that they owe their success to having a better content marketing strategy. Put these two together and there’s only one logical conclusion you can make of it: Marketers that have found the right content marketing strategy for their business are flourishing while the others are just as clueless. This post isn’t meant for the former. In fact, I’d be grateful if you guys could send over some wisdomous tips my way. It’s for the guys on the other end.

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According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels, digital is expected to account for more than 46% of all advertising in the next five years. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences?

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78% of CMO’s see custom content as the future of marketing. Content has charmed its way into the lives of marketers everywhere and there’s no denying its importance. Though content has increasingly become integral to marketing, communicating its effectiveness continues to be a grey area that lacks clarity. How can you create content that is entertaining, effective and capable of breaking through the clutter?

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